Be sure to check out the NY Magazine post for the rest of the amazing story. The store is considered one of several Apple flagship locations, and the pre-eminent store for. It is in the luxury shopping district of Fifth Avenue between 49th and 60th Streets, and opposite Manhattan's Grand Army Plaza. There's more to the story of the Fifth Avenue Apple Store, which became not only symbolic of Apple's rising success in the consumer electronics market, but also marked Harry Macklowe's success in the development business. Apple Fifth Avenue is an Apple Store, a retail location of Apple Inc., in Midtown Manhattan, New York City, United States. In the end, the store opened on as a 32-foot cube. Macklowe then pulled a "magic trick", having the model dismantled to reveal a 30-foot cube underneath - which the Apple team loved. This architectural gem has become one of New York Citys most. The executives met with Macklowe and his team at around 2 AM, and the Apple team immediately realized that the 40-foot cube was too large. 5th Avenue, New York, NY The iconic Glass Cube Apple Store on 5th Avenue in New York City. He invited two Apple retail development execs, Ron Johnson and Rob Briger, to come see a scaffold mockup of the cube built on the plaza in the middle of the night since regulations forbade Macklowe to put up the mockup in the day. Macklowe realized that he wouldn't be able to just talk to Jobs about the cube being too big he'd have to show Apple and let the company come to the conclusion. But Macklowe realized at a glance at a model provided by Apple that the cube was too large, both in terms of violating zoning laws and its scale from the street level. Jobs and his team already had an idea of a 40-foot glass cube for the plaza, which would take advantage of an unused basement located below the plaza. Macklowe's persistence paid off when he was invited to meet with Steve Jobs in November of 2003. Macklowe was aware that Apple was stretching its wings in the retail business, so he began to bother George Blankenship, who was then Apple's vice-president of real estate. Architects hated the plaza, and those in the business of building, buying, and leasing skyscrapers saw it as a waste of space. One issue with the building at the time was the huge and useless open plaza that spread from the front of the building to Fifth Avenue. The story began in 2003, when property developer Harry Macklowe bought the GM Building for US$1.4 billion in borrowed money.
NY Magazine's Vicky Ward provided the back story to the origins of the cube in an article published yesterday, and it's fascinating. The store's signature architectural feature - a 32-foot glass cube emblazoned with a glowing Apple logo - is immediately recognizable. When it comes to Apple's retail stores, probably the most iconic is the one in the plaza of the GM Building on Fifth Avenue in New York City.
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